Leads are the life blood of any life insurance business.  Any experienced salesperson will tell you that without a constant, steady flow of life insurance leads; a business will quickly run out of new clients and find itself out of business.  The following are a few tips to help you sort through the clutter of finding the life insurance leads that are interested in what you have to offer.

When life insurance salespeople first start out, they are quickly introduced to the lead companies that will sell them the same leads that they’ve been selling over and over for the last few months.  Unfortunately, new sales people are easy targets for these companies, not yet having the knowledge and experience to be able to spot a bad deal when they see one.

And with plenty of honest lead sales companies that exist, thrive and flourish in the industry, the companies that resell leads over and over again would quickly become obsolete, save one constant in the industry – fresh blood.  If you’re reading this article, it’s safe to assume that you’ve already learned how to identify these shoddy lead sales companies and steered away from them, but for the timid, fresh meat in the industry – buyer beware.

But if you can’t trust companies to sell you quality leads, how are you supposed to get started?  The answer is in your marketing strategies.  The sales and marketing tactics that specific insurance salespeople employ is what splits the ultra successful from the struggling and starving – if you have any ambition to become the next best thing in insurance sales, you’ll pay heed to the quality of your marketing.

By learning how to market your own business and learning how to find life insurance leads on your own, you learn an invaluable skill that will take a minute to learn and a lifetime to master.  If you get it right, you’ll never have to worry about your business again.  But how exactly do the experienced insurance sales people acquire that marketing Midas touch?  There are hundreds of courses, books, seminars and gurus that are dedicated to this exact topic, but the following strategy is one of the most advanced tactics you can employ in order to ensure your success.

It’s simple – make sure you’re leveraging your time correctly.  Do you have systems in place to find, qualify, and set appointments for all of your leads, or are you still trying to do everything yourself?

The best way to decide whether or not you’re actually leveraging your time correctly is to sit down and figure out how much you value your time.  Figure out how much time you spend on your business and how much your net profit is at the end of the month.  Do you make $10 an hour or $100 an hour?  Your answer will vary, but be honest with yourself.  If you want to make $300 an hour, but you’re only currently making $30, you need to change some things.

Next, go over all of the tasks you do every day – calling leads, meeting with leads, setting appointments, and drafting policies.  Which of these tasks can you hire someone to perform for less than what you’d like to be paid?  You can probably find someone to do about 90% of your menial tasks, which will leave you the time to perform the high profit, very important tasks, like closing deals.

By leveraging your time and staying away from shifty lead vendors, you’ll have no trouble finding life insurance leads and will build the foundation for a very successful insurance sales business – no matter what the state of the economy may be.

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Tags: life insurance leads

This entry was posted on Tuesday, June 2nd, 2009 at 10:35 pm and is filed under insurance lead generation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.