If you’re an insurance agent, you know that your life is much easier when you have some qualified leads on hand of people who are actually in need of insurance. There are many reasons that people need insurance of some kind, whether it’s home owners who need new home insurance policies or businesses that need liability coverage. Even individuals need life insurance to protect themselves and their families. As an insurance sales agent that’s working on commission, finding some existing insurance sales leads can go a long way towards building your business quickly. On the other hand, if you already have a business that deals in insurance, you’ve probably already generated some of your own.

There are dozens of different businesses selling insurance sales leads over the Internet, although most of them have sold the same leads at least a dozen of times before your inquiry (tip–only deal with companies that offer exclusive leads and have them put it in writing). Chances are that these leads aren’t worth the money you’ve paid for them if their not exclusive as the other buyers have sent their sales pitches to these prospects. On the other hand, there are some web sites that offer to put you in a database, where you and other insurance salespeople are loaded with your pre-defined sales pitches and offered to the public for their perusal. You pay for this service, and there are no guarantees that you’ll ever get any business from it but the cost is so low, it’s often worth it (see Internet advertising video).

Getting genuine insurance sales leads isn’t easy. One of the best things you can do is to put up your own web page and make sure that you rank well with search engines so that all the people in need of insurance find their way to you (the above link to the video shows you how). You can also work to establish relationships with other businesses in your area. For example, you can cut a deal with a local funeral parlor to give them a discount on business insurance in exchange for the names and phones of relatives of the recently deceased. People who have recently had death in the family are much more interested in life insurance than any average guy off the street. You could also strike a deal with a local bank, where you insure all the mortgages with a life insurance policy that lists the bank as the beneficiary so the bank can retrieve the money and repossess the house if the mortgage client dies.

Selling insurance is a tough business and it can get downright dirty – especially if you’re only paid when you sell insurance and receive the first payment on a policy. There aren’t very many easy ways to obtain insurance sales leads that result in deals being made, unless the client finds you first or you have someone do business with you on retainer, like the aforementioned bank. Such deals with existing businesses may provide you with steady work and put an end to the constant struggle to find exclusive leads. Who knows – you may even find that you enjoy your work more when you can really sit down and focus on matching people with the insurance products they need.

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Tags: insurance sales leads

This entry was posted on Saturday, June 13th, 2009 at 12:16 am and is filed under insurance lead generation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.