It’s difficult to obtain exclusive life insurance leads from a lead generation company.  Companies who provide or generate leads are usually milking the listings for all they’re worth, selling them over and over again to anyone who’s willing to pay for them.  Some of these leads have been pursued to oblivion.  Therefore, it’s easy to see why an exclusive life insurance lead is the Holy Grail that every single insurance agent searches for, and why it’s probably best kept secret and under wraps just like the real thing.  It’s very likely that such a lead will generate a sale – as long as you know how to best utilize the opportunity.

Maybe its best to generate your own exclusive life insurance leads?  One way to do this is to use the geo-targeting feature on Google where you can post ads just for your local area.  You pay Google each time a prospect clicks on your ad. Since your ad is only displayed to prospect that live in your local area, your ad distribution is limited.  Prospects you capture will be your exclusive life insurance lead.  There are companies that can set up a campaign for you to use the Internet in this manner (watch 10 minute video).

The exclusivity of any such lead provides a sales agent with the opportunity to approach the interested prospect and deliver a sales pitch undeterred.  But is that all you can do with it?  What else can you do with an exclusive life insurance lead, besides making use of it on your own?  Well, to maximize the money you can make out of it, don’t just make a sales pitch and leave it at that.  If you managed to make a sale, then that’s great.  But if you didn’t, consider selling the lead to someone else whose products or services may be a better fit for the prospect.

However, exclusive life insurance leads don’t just grow on trees, as most experienced life insurance agents already know.  Most of the time, you’ll be using the same old leads and contacts as your fellow agents, although, once in awhile, you might just happen to be in the right place at the right time when your client was ready, willing and receptive to your sales message. You might also get lucky with a client who contacts you out of the blue – which is why your marketing and promotional strategy is so important (as is your client referral program).  If you’re able to use these personal connections to get in touch with a client who’s looking for life insurance, you’ll be getting a free ride throughout the sales pitch.

So far we have referrals form clients and running your own ads to generate exclusive life insurance leads.  Another source is to team up with an investment broker.  Most professionals that sell securities don’t have interest in selling insurance so why need team up with one or more of them to sell to their clients?  Give them a part of the commission (consult your state’s rules on commission sharing).  Any such professional referrals are cherry exclusive life insurance leads.