Insurance Lead Service - Should You Use One?
~Thursday, August 13th, 2009The answer is yes, you should use an insurance lead service because efficient, productive businesses outsource whatever they can. When you outsource prospecting, you get to spend more time in appointments where you need to be to make sales.
There are a few very important aspects to running an insurance leads function that many new agents just don’t understand. In fact, many experienced agents don’t understand these concepts either. Unfortunately, they are the true secrets of the top producers, so if you have any desire to become a top producer in this industry, you should heed this advice.
In order to get a good feeling for how powerful this idea is, think about how much time you spend on your business. Do you spend 10 hours a week or 80 hours a week building your business? Either one is fine, but how much money do you make per week? Do you make $800 per week or $10,000 per week? How much do you want to make per week? To meet your goals, you need to be face to face or on the phone with prospects and clients. Any other activities, like generating leads or prospecting should be delegated or outsourced to an insurance lead service.
Figure out how much money you make per hour and then take your weekly income and divide it by the number of hours you work per week. This is your current hourly rate that you pay yourself. Next, figure out how much you want to make per week – this is your goal hourly rate. After you’ve figured out your hourly rates, go back through and list everything you do during the day. Be very thorough and list every task that you do – it may help to keep a log or journal of every step that you take during the day. Patience please—we will get to how an insurance lead service makes these numbers look better.
This is where it gets good – go through your day and figure out what tasks you can give to someone else to do for less than your desired hourly rate. For example, if you can hire an assistant to make your appointment calls or generate your leads for less than what your desired hourly rate will be, then mark that as one of the processes you should outsource.
Are you surprised at how much time you’re wasting on tasks that you could easily send to other people for much less than what you’re paying yourself? If you’re like most insurance agents, this should be a wake up call for you. It’s very common to fond that your time is worth $300 an hour and you waste a big chunk of it prospecting when you could just pay and insurance lead service $20 per lead for the same prospect you would get on your own.
I can almost guarantee that one, or even most, of the tasks that you listed has to do with generating insurance leads. It’s always amazing to see how much mundane, monotonous, and just flat out cheap laborious work insurance agents put themselves through to generate leads when they can easily outsource this task by using an insurance lead service.
If you decide to use an insurance lead service, you’ll quickly find that it isn’t very hard to make more money, work less and enjoy life much more than you currently do.
Just be sure you choose your insurance lead service carefully. There are many services out there that won’t produce very good results and will only take your money and leave you with leads that don’t want to buy your insurance. Proper due diligence is the key to making this work, so spend some time research the insurance lead service’s policies and their reputation online as recommended.
If you truly want to free yourself from the slavery of Insurance lead generation and reach the income goals you set for yourself, using an insurance lead service is by far one of the best ways go to about it.


