You shouldn’t be surprised to find out that the difference between a struggling insurance business and a thriving one is the amount of constant, steady leads that are sent your way.  Your end goal should be to generate your own leads, however, as a new agent, you shouldn’t attempt to generate your own leads until you have a solid marketing and follow-up system in place.  For example, you should first become firmly planted in the industry, tweak your unique selling proposition, determine your specialty and philosophy and build your brand before seeking out your own leads.  The best way for a person to get started in this industry is to find a company that will offer a life insurance lead for agent and then sign a contract with them.   The contract is important for you so that you know exactly what you are buying and the terms, conditions and guarantee.

Any business that’s dependent on direct sales will be a cyclical business.  Some weeks, you’ll make $5,000 in sales, and some weeks you’ll make $100.  This makes it incredibly difficult to plan out your business and everything else that rotates around a solid source of income to survive.   However, if your efforts are continuous and consistent, and you have a constant flow of life insurance leads for your agency, you’ll do well.

It should come as no surprise that the number one question you should ask when trying to find a life insurance lead for agent is how the company maintains their steady lead flow.  Of course, they’ll likely have a canned answer available about how they spend a lot of money marketing.  Make sure the answer makes sense to you.  If it’s vague or nonspecific about how they generate life insurance leads for agents, then don’t proceed.

Once you’ve heard these pre-formed answers, you should look into the companies yourself to see if all of their claims are valid.  Swing by an Internet forum that looks busy and ask them if anyone has done any work for this company before.  You’ll be surprised not only at how many people are willing to help you out – it’s sort of shocking to see how some agents, who many may consider your direct competition, will go into extreme detail when talking to you.

When you’re trying to find a lead generation company that can supply life insurance lead for agents, you should always know what you’re getting into and whether they’re offering exclusive leads or shared leads.  If they’re shared leads, you have to close on these leads very quickly, as the other agents receiving the lead will swoop in and start marketing to them – that’ll be one hundred percent in keeping with the letter and spirit of the rules that you agreed to follow when you bought those leads.

On the other hand, exclusive leads are very helpful as you’re the only person who receives the prospect’s information and you can have the potential sale’s personal information without making a dime off it.  The issue here becomes a logistical one, in which you’ll be forcing your prospect to make a choice between agents.   When that happens, you’ll probably lose on most occasions as a new insurance agent.

Finding a good, solid life insurance lead generation company should be the backbone of any insurance agent’s business.  Without it, you’ll just be a struggling, flopping, business with no traction whatsoever.