There are dozens of companies that you can buy life insurance leads from – however, the best insurance agents know how to generate their own life insurance leads.  The masters of the industry can generate leads by the hundreds or even thousands each and every day.  If you can master the skill of life insurance lead generation, you’ll be able to write your own checks.  The following are a few strategies that separate the mediocre from the ultra successful in the world of life insurance sales.
Let’s take a look at 3 ways to conduct insurance lead generation on line as opposed to mailers, telemarketing or other methods which we will cover in a later post.
A major way to conduct life insurance lead generation is to use pay-per-click marketing with the major search engines so that when a prospect does a search for your product or service, they will see your ad.  The best aspect of pay-per-click marketing is that your ad is exposed only to people who look for it.  The worst part is that you pay each time someone clicks to see your full ad.  The prospect clicks a small link that might say “The truth about annuities.”  At that point, you pay the search engine for the click.  The prospect is then directed to your web page which needs to be well written and engage the prospect to take the next action.
Obviously, when using pay per click marketing for life insurance lead generation, you pay for all the clicks but only a small percentage of the respondents are viable prospects.
The next method of life insurance lead generation is called co-generation.  Your ad runs on the websites of other business that do not compete with you.  If a prospect sees your ad and complete s a form with their contact information, you then pay for this lead.  This is called “cost per action.”  The best part of this type of life insurance lead generation is that you pay for the prospect’s contact information. If the prospect does not fill out a form, you don’t pay.  The worst part if that your ad may appear on a vitamin site and the prospects did not “go looking” for your product or service.
The third way of conducting life insurance lead generation on line is to use banner ads.  These are ads that have color and graphics and tend to attract the eye.  Prospects click on them, are taken to your form and hopefully complete their contact information. In this type of lead generation, you pay per 1000 impressions, similar to running an ad in a magazine where the cost is based on the circulation.
If you have a limited budget, the first two options for life insurance lead generation usually works best.