As you know, there are many various types of insurance leads.  Generally, they fall into one of two basic categories – shared and exclusive – and from there, they can be classified by the method of lead generation.  But which method of generation offers the best online insurance leads and how do you go about finding the best place to buy or generate those leads?  The answer may surprise you.

When looking at purchasing online insurance leads, there are a few things you have to look for in order to be successful.  Before we go over them, you have to first understand that not all leads are created equal, and without truly grasping this concept, you’ll wind up spending money without getting anything worthwhile in return, because the leads you bought aren’t interested in buying insurance.

The first tip for finding good online insurance leads is to buy from a reputable leads broker.  There are many online that will sell you poor quality leads and not stand by their product.  Some of these companies border on fraud and it can be very hard to tell the good guys from the bad.  To avoid this, only deal with companies that have a good reputation.  Check with the Better Business Bureau.  Also, type in the company name on Google and see what shows up on the first couple pages.  If any negative exists about an online insurance lead generation company, it will show up.  Of course, call the company and ask how long they have been in business, how many agents they serve and ask how they generate the online insurance leads. This little bit of due diligence will keep you from getting a bad deal.

Once you find a reputable company, be sure you know what you’re buying.  You should know by now that shared leads usually end up in a missed sale, so you need to at least find out whether or not the lead will be exclusive to you or shared.  If it is exclusive, ask how long they’re exclusive to you.  Many companies have a time limit on their exclusivity and will sell the lead again after a certain amount of time.

Next, after you’re sure you know what type of lead you’re dealing with, you have to ask the question of whether or not the lead will be a redirect lead or not.  A redirect lead is one that’s redirected to your website after they fill out a form online with all of their information.  These are great because the lead will only be dealing with you and they’ll get the feeling that they filled out their information for you alone – not for a lead generation company. When you call the prospect, you can say “you filled out my form on the Internet…..”

When you’re talking to the online insurance leads company, you should also ask to see the way that they generate their leads.  Not all companies will comply with this, as it is these tactics that will keep them in business, but some will.  This information is worth its weight in gold because it will give you an insight as to how your prospects come into your funnel.  If they are vague or will not show you them method, then don’t buy.

Lastly, when trying to decide between lead generation companies, be sure to ask about the company’s method of filtering their leads.  There’s always bad information mixed in with good when it comes down to the quality of information inputted by a lead.  Sometimes they’re mistyped and sometimes it’s blatantly false information, but whatever the case may be, you shouldn’t have to pay for leads that aren’t actual leads at all. Get the guarantee from the online insurance lead generation company in writing.